Consistent posting and ads on Facebook, Instagram, LinkedIn and more. Tell us about the job and we'll match you with a local provider who covers your ZIP code.
Get a free social media marketing quote
For most service businesses, social media is less about going viral and more about looking active and trustworthy. Before-and-after photos, short videos from job sites, team introductions, seasonal tips and community involvement show people a real company is behind the name. Facebook and Instagram are common choices for home services; LinkedIn tends to fit commercial and B2B work; Nextdoor matters in many neighborhoods.
Paid social ads can reach homeowners or business owners in specific ZIP codes, which helps for promotions, hiring or launching a new service.
Pricing depends on how many platforms are managed, how often posts go out, who creates the photos and videos, whether replies and messages are handled, and whether paid ads are included. Ad spend is usually paid separately to the platform.
Ask for a sample month of content before you commit, and who approves posts before they go live.
Use real photos of your own work and team, get customer permission before posting their homes or names, and never post fake reviews or testimonials. The Federal Trade Commission has rules about endorsements and reviews, and they apply to small businesses too.
Keep business pages and ad accounts under your ownership, with the agency added as a manager. Ask for reporting on messages, calls and leads from social, not only likes and followers.
Ask for examples of work for local service businesses like yours and, if possible, a reference you can call. Look at the results they report, not just the design or the pitch.
Get the scope, monthly deliverables, price, term, cancellation terms and reporting in writing. Confirm that your business owns the domain, website, profiles and ad accounts, with the provider added as a user.
Marketing and web work don't require a state contractor license in Florida, so ask about experience and insurance instead. Through Tampa Services, any license and insurance information a provider gives us is on file; verify it yourself before hiring.
The ones your customers use. Many home service businesses start with Facebook and Instagram; commercial providers often add LinkedIn.
Consistency matters more than volume. A steady schedule you can keep beats a burst of posts followed by silence.
Yes, and you should. Real job photos from your phone often outperform stock images.