Full-service marketing that brings local businesses more calls and leads. Tell us about the job and we'll match you with a local provider who covers your ZIP code.
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For most Tampa Bay service businesses, digital marketing comes down to a few connected jobs: a website that loads fast and makes it easy to call, a Google Business Profile that shows up in the map results, search engine optimization so you appear for the services and towns you work in, and paid ads when you need calls faster than organic search can deliver. Email, social media and review requests round it out.
A good partner looks at all of that together and tells you where the next dollar does the most good. A plumber with a thin website and twelve reviews needs something different from a property management company that already ranks but loses leads because nobody answers the phone after five.
Marketing is usually billed as a monthly retainer, a one-time project, or both. The number depends on how many channels are involved, how competitive your trade is in your part of Tampa Bay, how much content needs to be written, and whether ad spend is included or paid separately to Google or Meta.
Ask every agency to separate their management fee from ad spend, list exactly what you get each month, and say what happens if you cancel. Pricing varies a lot between agencies, so compare the scope line by line rather than the total.
Your domain name, website, Google Business Profile, Google Analytics, Search Console and ad accounts should be in your business's name, with the agency added as a user. If an agency sets these up under its own login, ask for ownership in writing before you sign. It makes switching providers later much less painful.
Rankings and traffic are useful, but they aren't the goal. Ask for monthly reporting on calls, form submissions and booked jobs, with call tracking where it makes sense. Seasonality matters here: AC and roofing searches climb in summer and after storms, so compare month to month with care and look at the same month last year when you can.
Be wary of anyone who promises a guaranteed number-one ranking or a fixed number of leads. Nobody controls Google's results, and honest providers will tell you so.
Ask for examples of work for local service businesses like yours and, if possible, a reference you can call. Look at the results they report, not just the design or the pitch.
Get the scope, monthly deliverables, price, term, cancellation terms and reporting in writing. Confirm that your business owns the domain, website, profiles and ad accounts, with the provider added as a user.
Marketing and web work don't require a state contractor license in Florida, so ask about experience and insurance instead. Through Tampa Services, any license and insurance information a provider gives us is on file; verify it yourself before hiring.
Paid ads can bring calls within days of launching. SEO and content usually take months to build, depending on competition and where your site starts. Ask for a realistic timeline in writing.
Usually not. Many small businesses start with the website, Google Business Profile and one lead channel, then add more once tracking shows what works.
Shorter terms or month-to-month give you room to leave if it isn't working. If a provider asks for a longer term, ask why and what you get in return.