Paid search campaigns managed for leads, not wasted clicks. Tell us about the job and we'll match you with a local provider who covers your ZIP code.
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With Google Ads, you pay when someone clicks your ad. Ads can appear at the top of search results for the searches you choose, in the map results, and across Google's other networks. For local service businesses, Google's Local Services Ads are another option, where you pay per lead instead of per click once Google verifies your business.
Done well, paid search brings calls quickly. Done poorly, it spends money on clicks from people outside your area or looking for jobs, DIY tips or a different service.
There are two costs: your ad spend, paid to Google, and the management fee, paid to whoever runs the account. Click costs depend on the trade, competition and season in your area. Emergency services, roofing and HVAC tend to be more competitive.
Ask whether the management fee is flat or a percentage of spend, whether there's a setup fee, and confirm the ad account is in your business's name with your payment method on file.
Expect conversion tracking for calls and forms set up before spending much, location targeting limited to the areas you actually serve, a growing negative keyword list, ads that send people to a relevant page instead of your home page, and someone checking search terms regularly.
Reporting should show cost per lead and, ideally, which leads turned into jobs. Click-through rates alone don't pay the bills.
Search demand for roofing, tree work, water damage and generators can jump around named storms. Talk with your provider ahead of time about how budgets and ads should change, and make sure your team can actually answer the extra calls.
Ask for examples of work for local service businesses like yours and, if possible, a reference you can call. Look at the results they report, not just the design or the pitch.
Get the scope, monthly deliverables, price, term, cancellation terms and reporting in writing. Confirm that your business owns the domain, website, profiles and ad accounts, with the provider added as a user.
Marketing and web work don't require a state contractor license in Florida, so ask about experience and insurance instead. Through Tampa Services, any license and insurance information a provider gives us is on file; verify it yourself before hiring.
It depends on your trade, area and goals. Start with a budget you can test for a few months and judge it by cost per booked job.
Ads can bring clicks the day they go live, but it usually takes a few weeks of data to tune targeting and bids.
Your business. Give the agency access as a user so your history stays with you if you switch.