Rank higher on Google for the services and cities you serve. Tell us about the job and we'll match you with a local provider who covers your ZIP code.
SEO (search engine optimization) is the work of helping your business show up in Google's regular results and map results for the services and places you serve. For a local business that usually means a technically sound website, a clear page for each main service, accurate business name, address and phone details across the web, a well-kept Google Business Profile, and helpful content that answers the questions customers actually ask.
It also means earning links and mentions from real local sources, like suppliers, associations, chambers of commerce and local news, rather than buying them.
SEO is usually a monthly retainer. Price depends on how competitive your trade and towns are, how much the website needs fixing first, how much content will be written and how many locations you serve. A roofer chasing all of Hillsborough County faces more competition than a specialist in one small town.
Ask for a written plan for the first three to six months, a list of what gets done each month, and who writes the content.
Be cautious about guaranteed rankings, hundreds of links for a low monthly fee, near-identical pages for every city with only the town name swapped, or anyone who wants to post fake reviews. These tactics can get a site or Google Business Profile penalized and are hard to undo.
Ask for reporting from Google Search Console and Google Analytics, plus calls and form leads from organic search. Look at trends over several months, and compare with the same season last year since many Tampa Bay trades are seasonal.
Ask for examples of work for local service businesses like yours and, if possible, a reference you can call. Look at the results they report, not just the design or the pitch.
Get the scope, monthly deliverables, price, term, cancellation terms and reporting in writing. Confirm that your business owns the domain, website, profiles and ad accounts, with the provider added as a user.
Marketing and web work don't require a state contractor license in Florida, so ask about experience and insurance instead. Through Tampa Services, any license and insurance information a provider gives us is on file; verify it yourself before hiring.
Usually months, not weeks. Timing depends on competition, the condition of your site and how much work goes in each month.
Only where you have something useful and specific to say. Thin pages that just swap the city name rarely help and can hurt.
Yes. Keeping your Google Business Profile current, adding real job photos and asking happy customers for reviews all help.